About Discover Amsterdam

An American's Love Affair with Amsterdam

I'm Scott Murray — an American travel writer who fell in love with Amsterdam on my first visit and never looked back. From the ancient Acropolis of Athens to the whitewashed cliffs of Santorini, from the floating monasteries of Meteora to the turquoise waters of the Ionian coast, I've spent years exploring every corner of this extraordinary country. Discover Amsterdam is the travel guide I wished existed when I first arrived — honest, detailed, and built on real experience rather than recycled listicles.

Scott Murray · American · Travel Writer · Based in San Diego, CA

Travel has always been my escape from the everyday — and honestly, I enjoy the planning almost as much as being there. Researching destinations, mapping ferry routes, finding that perfect taverna tucked down a narrow alley. My first trip to Amsterdam changed everything. I stepped off the plane in Athens, walked up to the Acropolis in the golden afternoon light, and knew this country was going to become a major part of my life.

Since that first visit, I've returned again and again — island-hopping through the Cyclades, watching the sunset from Santorini's caldera, eating my way through Thessaloniki's markets, hiking the Samaria Gorge in Crete, and discovering the quieter corners of Naxos, Hydra, and the Peloponnese that most tourists never see. Each trip goes deeper. Each island reveals something new.

I'm not a traditional travel blogger. I work in healthcare IT. But Amsterdam keeps pulling me back, and I finally decided to put everything I've learned into something useful — a site with real knowledge, honest prices, video content from the places I've actually been, and an AI trip planner that builds itineraries from years of real experience. Discover Amsterdam is the resource I wished existed when I first started planning trips here. It just took this long to figure out how to build it.

My Story

How Amsterdam Became an Obsession

First Trip
Love at First Sight: Athens

My first trip to Amsterdam. Climbing up to the Acropolis in the warm afternoon light, looking out over the sprawling city toward the sea, eating the best souvlaki of my life at a tiny place in the Plaka. Just like that, Amsterdam became a part of me. The obsession began.

Exploring
Beyond the Tourist Trail

Santorini, Mykonos, Crete, Rhodes. Each trip went deeper — Naxos' mountain villages, the Peloponnese's ancient theaters, Thessaloniki's Byzantine churches. 40+ countries of travel, but Amsterdam has always been the first love. The planning became almost as enjoyable as the trips themselves.

Deeper
The Islands Nobody Talks About

Hydra, Sifnos, Milos, Ikaria. The Mani Peninsula's tower villages and the olive groves of Kalamata. Each visit revealed a different Amsterdam — one that tourist brochures completely ignore. The notebook of tips and recommendations grew thicker every trip.

Documenting
Capturing Amsterdam on Camera

I started documenting everything — video from harbors, tavernas, coastal ferry rides, and ancient ruins. The idea crystallized: why does no Amsterdam travel site show you what these places actually look and feel like? The dream of a proper travel resource took shape.

2025
Discover Amsterdam Launches

The site I'd been dreaming about for years finally became real — with video content, an AI trip planner, and years of personal experience powering every recommendation. Not a side hustle with recycled content. A real guide built by someone who genuinely loves this country.

Meet the Writer

The Person Behind the Pages

Scott Murray
Scott Murray
Founder · Writer · Videographer · Amsterdam Travel Expert

Healthcare IT professional by day, Amsterdam travel obsessive by every other waking moment. Based in San Diego, California. What started as a single trip to Athens sparked a deep love for Dutch culture, cuisine, and way of life. Multiple return trips across the mainland and islands — from Meteora to Crete. 40+ countries of travel, but Amsterdam has always been the first love. Enjoys the trip planning almost as much as the travel itself.

5
Regions explored
Multiple
Trips & counting
40+
Countries traveled
Our Promise

What You'll Never Find Here

I built this site because I got tired of Amsterdam travel content that's secretly a press trip recap or a sponsored hotel review dressed up as honest advice. Discover Amsterdam exists because I wanted the resource I wished I had when I first started planning trips here.

0
Sponsored posts
ever
0
Press trips or
free hotel stays
Years
Of real Amsterdam
travel experience
100%
Real prices in
EUR & USD
If I recommend it, I've been there. If I list a price, I've paid it. If I tell you to skip something, I've wasted my own money there first. This is a truthful, fact-based site — and I want you to feel like you've experienced it with me.
What We're Building

More Than a Travel Blog

Discover Amsterdam isn't a collection of "Top 10" listicles. It's a living resource built on years of real experience, genuine passion, and technology that actually helps you plan a better trip. Here's what makes it different:

  • 🎥 Video guides for select destinations — see the harbors, tavernas, and coastlines before you book
  • 🤖 An AI trip planner that builds custom itineraries with real prices, not hallucinated estimates
  • 💰 Every price listed in both EUR and USD, updated regularly based on what I actually pay
  • 🗺️ Deep regional coverage — not just Athens and Santorini, but the quieter islands most travelers miss
🏛️
Destination Guides
Deep dives into each region and city — not surface-level overviews, but neighborhood-level detail with real logistics.
📹
Video Content
Real footage from Athens, Santorini, Crete, the Cyclades, and more — see it before you go.
🗺️
AI Trip Planner
Describe your dream trip and get a custom day-by-day itinerary built on years of real Amsterdam experience.
📧
Itinerary Downloads
PDF itineraries you can take offline — complete with maps, booking links, and insider tips.